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Technology topic
Product Launches
Apple, Samsung, Google, OpenAI, Tesla and other launch moments where technology becomes a dated public event.
Relevant event types
Apple September Event, Galaxy Unpacked, Google hardware launches, OpenAI product updates.
About product launches
Product launches are single-company events rather than trade shows: Apple's September iPhone event, Samsung's Galaxy Unpacked and Google's own hardware launches each follow an annual rhythm built around a flagship device. OpenAI and other AI companies have adopted a similar launch-event format for model and product releases. Unlike CES or MWC, these events have one host, a fixed keynote slot and no show floor — the news is the announcement itself, not a trade show around it.