About the event

Samsung's Unpacked events are the company's dedicated launch presentations for its Galaxy smartphone and foldable device lines, run independently of the wider CES and MWC trade-show calendar so Samsung controls its own announcement timing. Recent editions have leaned heavily on foldable-display hardware, a category Samsung has pushed harder than most competitors.

Stay in London

Check-in 21 Jul, check-out 23 Jul 2027 — 2 nights around 22 July 2027. Change the dates to stay longer.

AREA

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Getting there
  • AirportLondon Heathrow Airport (LHR), about 24 km
  • AirportLondon Heathrow Airport (LHR)
  • Time zoneEurope/London
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Travel tips
  • Do not book travel unless you have an invite or confirmed public access, because Unpacked is primarily a launch event and livestream.
  • For an invited launch audience, arrive the day before; most global viewers only need the livestream time in their own time zone.
Host country
  • Currency: British pound
  • Language: English
  • Driving: on the left
  • Capital: London
  • Phone: +44
  • Emergency: 999
  • Electricity: 230 V, plugs G

Coming years

2028

The organiser had not announced the 2028 edition as of 2026-09-03.