About the event
Apple's September keynote is the company's biggest launch of the year — the stage where each new iPhone generation is unveiled, usually alongside new Apple Watch models. It streams from the Steve Jobs Theater at Apple Park in Cupertino to an audience of millions, and its announcements set the tone for the whole consumer-electronics season.
The keynote is streamed free on apple.com and YouTube — there are no public tickets; in-person attendance at Apple Park is invitation-only.
Key figures
Tickets
The keynote is streamed free on apple.com and YouTube — there are no public tickets; in-person attendance at Apple Park is invitation-only.
Stay in Cupertino
Check-in 8 Sep, check-out 10 Sep 2026 — 2 nights around 9 September 2026. Change the dates to stay longer.
Getting there
- AirportMineta San Jose International Airport (SJC), about 10 km
- Time zoneAmerica/Los Angeles
Coming years
Apple September Event 2028
Exact 2028 dates are not yet announced.
History
Apple September Event 2026
Steve Jobs Theater, Apple Park